ALEXANDRIA, VA (October 21, 2009) – According to a new survey being released today by the Recreational Boating & Fishing Foundation (RBFF), participants in the Anglers’ Legacy program introduce more newcomers to the sport and make a significantly larger economic impact on the boating and fishing industry than non-Ambassadors. The third-year survey of Anglers’ Legacy Ambassadors received more than 5,500 respondents. A national sample of avid anglers who are not part of the Anglers’ Legacy program (non-Ambassadors) was also surveyed to help gauge the effectiveness of the program.
“We took a new approach this year by surveying a control group to help quantify the impact of the Anglers’ Legacy program,” said RBFF President and CEO Frank Peterson. “We found that Ambassadors across the board have a significantly greater impact on participation and introduce more newcomers to the sport than non-Ambassadors. They also report higher fishing and boating related purchases which generates additional revenue for the industry and for local fish and wildlife management efforts.”
KEY FINDINGS INCLUDE:
Anglers’ Legacy is an RBFF program that rallies the country’s most avid anglers to take a Pledge to introduce newcomers to the sport. More than 185,000 Ambassadors have signed on to the program since its inception in May 2006.
The online survey was conducted by independent research firm EurekaFacts, LLC in September 2009 with 5,940 respondents. For an executive summary or more information, visit RBFF.org or call RBFF at (703) 519-0013.
About RBFF
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.
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