ALEXANDRIA, VA (March 3, 2010) – North American Fisherman (NAF) magazine reaffirmed its commitment to the Recreational Boating & Fishing Foundation’s (RBFF) Anglers’ Legacy program by kicking off a year-long sweepstakes to support the mission. The promotion will encourage avid boaters and anglers to become Ambassadors and “Take the Pledge” to introduce at least one newcomer annually to the sport. For the third consecutive year, the sport fishing publication, which reaches more than 500,000 North American Fishing Club (NAFC) members, is offering Ambassadors a chance to win valuable fishing gear and gift cards.
“North American Fisherman is a truly valued partner. Their ongoing commitment has helped grow the Anglers’ Legacy program significantly by recruiting new Ambassadors,” said RBFF President and CEO Frank Peterson. “Passing on the legacies of boating and fishing helps raise needed money—from purchases of fishing licenses to boating supplies—for conservation activities aimed at preserving our natural resources.”
The sweepstakes encourages outdoor enthusiasts to “Take the Pledge” on AnglersLegacy.org and, when doing so, enter the “Partner Code” NAFLEGACY1. This qualifies anglers to win one of three Shimano seven-foot Voltaeus spinning rods and Spirex reels; one of three $100 Rapala tackle packages; one of five $50 gift cards from Cabela’s; or one of three Plano FTO Elite Kevin Van Dam Signature Series tackle boxes. The sweepstakes is being promoted through print public service announcements (PSAs) in North American Fisherman magazine, editorial coverage in NAFC member e-newsletters, and Web banners on FishingClub.com. Fourteen winners will be randomly selected on January 14, 2011.
“North American Fisherman is proud of our partnership with RBFF,” said NAF Editor Kurt Beckstrom. “It is committed to increasing angler numbers, which is vital to keeping our sport strong and healthy in the future, and we’ll continue to do all we can to help RBFF accomplish its mission.”
The Anglers’ Legacy program aims to increase first-time boating and fishing experiences and has recruited more than 200,000 Ambassadors nationwide since its inception in May 2006. Based on a recent RBFF survey, when Ambassadors introduce newcomers to the sport, they purchase an additional $168 in fishing tackle and equipment and $166 in boating supplies and accessories annually. They also purchase more than two fishing licenses which support critical fish and wildlife management efforts through the Sport Fish Restoration Program.
Today, more than 350 program partners such as state fish and wildlife agencies, clubs and organizations, sports media and outdoor retailers and manufacturers support Anglers’ Legacy. North American Fisherman is part of a growing group of media partners who promote the Anglers’ Legacy program. Visit AnglersLegacy.org for more information.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.