ALEXANDRIA, VA (September 28, 2010) – The Recreational Boating & Fishing Foundation (RBFF) today revealed new research that will help the boating industry better understand consumer attitudes towards boat purchases. RBFF’s Quantitative Study of Consumer Attitudes, announced this morning at the International Boatbuilders’ Exhibition and Conference (IBEX) in Louisville, Ky., shows the boating lifestyle is robust, but buying habits have shifted.
“People are going to continue to buy boats, but more cautiously without applying for as much financing,” said RBFF President and CEO Frank Peterson. “We hope our boating stakeholders will use this research to help develop their marketing strategies for the coming year.”
The Boating Lifestyle
Intent to Purchase a New Boat
The study was conducted by RBFF and BrandSpark International in June 2010 and provides detailed information on 1,885 boat owners and 977 non-boat owners ages 18 to 69. The methodology and full study is available online at RBFF.org.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.