ALEXANDRIA, VA (October 12, 2010) – The Take Me Fishing campaign website won two Best of Industry Awards in the Web Marketing Association’s 14th annual WebAwards Competition, the Recreational Boating & Fishing Foundation (RBFF) announced today. TakeMeFishing.org, the premier online destination for boaters and anglers to learn, plan and equip for a day on the water, was honored as Best Leisure Website. In addition, the site’s social network, Fishington – The Fishing & Boating Capital of the Internet, was recognized as Best Social Network Website.
“We are delighted to be recognized by the Web Marketing Association for the second year in a row,” said RBFF President and CEO Frank Peterson. “We are continuously working to improve the site and expand our database of ‘where to’ and ‘how to’ information. Early next year, we’re going to give visitors access right in the palm of their hands with a new mobile site.”
More than 2,000 sites from 45 countries were judged in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology. This recognition puts RBFF in an esteemed group of past winners including American Express, BusinessWeek, Johns Hopkins Medicine, Marriott International, Time Warner Cable, the USA Network and Walt Disney Parks & Resorts Online.
"The level of excellence in website development continues to increase, constantly making the Internet a very competitive place to do business," said Web Marketing Association President William Rice. "Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality. As the Internet evolves, so does the state of website development and winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts."
Last year, TakeMeFishing.org received nearly three million unique visitors. In 2010, the site also earned recognition from the American Society of Association Executives (ASAE) and the Webby Awards.
A complete list of winning sites can be found at WebAward.org.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.