ALEXANDRIA, VA (November 18, 2010) - A new survey of visitors to TakeMeFishing.org reveals unprecedented levels of satisfaction and overall experience with the award-winning website. More than three-quarters of TakeMeFishing.org visitors said they were likely to recommend the site to others, and 85 percent said they intended to visit it again. The study also found that visitors to TakeMeFishing.org are more likely than non-visitors to have gone fishing and fished from a boat this past year, and are more likely to do so next year.
“Our latest survey should be extremely encouraging for the boating and fishing industry and for state fish and wildlife agencies,” said Recreational Boating & Fishing Foundation (RBFF) President and CEO Frank Peterson. “The survey shows a direct link between website visitor satisfaction and actual fishing and boating activity. High satisfaction leads to more site visitors which increases participation.”
The online survey was conducted by Brunner, Inc. in September 2010. It involved 1,000 existing visitors and a panel of 500 non-visitors. In addition to website satisfaction and its impact on boating and fishing behaviors, the study also explored visitor and non-visitor demographics; visitors’ usage of mobile phone platforms, functionalities and apps; and the means by which visitors first learned about TakeMeFishing.org.
“This annual survey is very important to us as it helps guide the site’s future structure and content,” added Peterson.
An executive summary of the survey is available upon request. Requests should be directed to RBFF Online Strategies Director Maria Knight at firstname.lastname@example.org.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.
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