Press Releases

Take Me Fishing Partners With Markel
Lively new web content promotes safe boating and fishing practices
Take Me Fishing Partners with Markel

ALEXANDRIA, VA (January 12, 2011)Take Me Fishing™, the boating and fishing communities’ award-winning national campaign has joined forces with Markel Boat Insurance to reach site visitors with enhanced safety content.

Both Take Me Fishing and Markel understand the benefits that recreational boating and fishing brings to nearly 50 million people in this country.

"The content that Markel will provide to will help to increase public awareness of sound fishing and boating practices. We are excited to be working with such a great partner,” said Frank Peterson, president and CEO of the Recreational Boating & Fishing Foundation, the organization behind Take Me Fishing. visitors will find valuable boating and fishing tips, safety recommendations and insurance guidelines provided by Markel throughout the website. Markel also has created a custom landing page for visitors to review coverage options and to discuss their individual insurance needs with dedicated Markel agents.

“Markel is excited to partner and support the Take Me Fishing campaign because we believe in the campaign’s laudable mission, which is to get more Americans involved in boating and fishing. In fact, Bass Angler and TV personality Shaw Grigsby, who is sponsored by Markel, is also a Take Me Fishing, Anglers’ Legacy Ambassador,” said Markel Director of Marketing Ted Wentzel., the centerpiece of the Take Me Fishing campaign, is the premier destination website for boaters and anglers to learn, plan and equip for a day on the water. The site includes links to purchase state fishing licenses and boat registrations as well as a comprehensive map that provides locations to boat and fish nationwide.

About Markel
Markel American Insurance Company, a leader in boating and powersports insurance coverage, has specialized in boat coverage for over 30 years serving the needs of both recreational and professional anglers alike.  Markel American is based in Pewaukee, WI.

Markel’s Basic Boat Policy includes Agreed Value Watercraft & Equipment Settlement type, Watercraft Liability, Medical Payments, Emergency Towing, Uninsured Boater coverage, Personal Effects coverage and Pollution Liability.  A few additional highlights include: 

  • A Diminishing Deductible Program
  • Tournament Fee Reimbursement included with every fishing boat policy
  • An optional Fishing Equipment Package 
  • Professional Angler Liability coverage for paid fishing professionals

From boats and jet skis, to motorcycles and ATVs, they’ve got you covered at  

About RBFF
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.