ALEXANDRIA, VA (January 20, 2011) – Frank Peterson, president and CEO of The Recreational Boating & Fishing Foundation (RBFF), will discuss the importance of boating and fishing engaging youth in the outdoors during the upcoming Partners Outdoors event, to be held Jan. 23 – 26 in Grapevine, Texas. Utilizing Michelle Obama’s “Let’s Move” campaign as a catalyst, Peterson will join a highly-respected group of state and federal government officials, educational, health care, and environmental experts in a gathering dedicated to developing ways to increase participation in outdoor recreational activities.
“I’m honored and excited to be able to share alongside this great panel of speakers, RBFF’s efforts to get Americans outdoors,” said RBFF President and CEO Frank Peterson. “Partners Outdoors has made remarkable strides in meeting the ever-changing recreational needs of the public and I look forward to lending my thoughts about how we can work together to get folks engaged in outdoor activities again.”
Peterson joined the RBFF team in 2007 to serve as President and CEO. Under his leadership, RBFF has received multiple awards for its innovative marketing and communications strategies designed to increase participation in boating and fishing. He has helped increase site traffic to the organization’s award-winning website, www.TakeMeFishing.org, which is also home to an ever-growing social network, Fishington, now boasting more than 100,000 boater and angler members. In addition to a resume packed with more than 20 years of experience, Peterson also brings a genuine love of the outdoors to the table.
In addition to Peterson’s speech – Partners Working to Keep Americans Fishing and Boating in the Great Outdoors - this year’s Partners Outdoors event will span more than three days and feature a wide range of activities. Together, members of both the public and private sectors will work to respond to the changing leisure needs of the public and address changes in technology used in the outdoors and the demands for access to water and land.
To learn more about RBFF or its social networking site Fishington – the Fishing and Boating Capital of the Internet, visit TakeMeFishing.org. To receive updates via social media follow TakeMeFishing.org on Facebook and @Take_Me_Fishing on Twitter.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.