WASHINGTON, D.C. (May 5, 2011) – The Recreational Boating & Fishing Foundation (RBFF) and Discover Boating announced today a new partnership at the American Boating Congress in Washington, D.C. The partnership will identify synergies within marketing plans for Discover Boating and RBFF’s national outreach program, Take Me Fishing™, in order to grow participation in boating and fishing.
“This is a natural collaboration that will focus on finding areas where we can work together to achieve both our organizations’ objectives,” said Thom Dammrich, president of Discover Boating and the National Marine Manufacturers Association (NMMA). “We’re excited to be working closely with RBFF and Take Me Fishing to welcome more Americans to the water.”
Coordination of search, social and email marketing efforts for the Take Me Fishing and Discover Boating campaigns are central to the partnership. Take Me Fishing will support promotion of the Welcome to the Water invitation planner on Facebook and search advertising for Discover Boating. In addition, Discover Boating’s Boat Selector will appear on TakeMeFishing.org and promotion of Discover Boating’s Get Started in Boating DVD will be featured in Take Me Fishing outreach – both aimed at increasing Discover Boating lead generation.
In turn, Discover Boating will help drive traffic to Take Me Fishing’s robust Places to Boat & Fish digital map. The map will be integrated into several Discover Boating digital applications, including the DiscoverBoating.com home page, Welcome to the Water invitation planner on Facebook and new Get Off Your Dock Guide, the next generation of the Get Started in Boating DVD.
”The innovative digital outreach and tools offered by both campaigns will provide boaters and anglers the tools they need to learn, plan and equip for a day on the water,” said RBFF President and CEO Frank Peterson. “The easier we make it for customers to locate and access places to boat and fish, the more participation we will have.”
For more information on Discover Boating marketing efforts, register for the industry-wide webinar being held May 17 here.
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About Discover Boating
Discover Boating is a national awareness campaign developed by the U.S. recreational boating industry and managed by the industry’s trade group, the National Marine Manufacturers Association. Discover Boating programs focus on improving the boating experience and building interest in recreational boating by providing a resource for Americans to explore the benefits, affordability and accessibility of the boating lifestyle. To find out more, visit DiscoverBoating.com.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.