HAYWARD, WI (July 1, 2011) - RBFF will be inducted in to the Fresh Water Fishing Hall of Fame for 2011 at the International Convention of Allied Sportfishing Trades (ICAST) at the Las Vegas Convention Center on July 12, 2011. The ceremony will take place at approximately 6:00 pm during the kick-off for the New Product Showcase.
The Recreational Boating & Fishing Foundation (RBFF)
RBFF uses marketing, outreach and education strategies to grow participation in recreational boating and fishing. Their programs successfully reach out to American customers, creating public awareness and motivation to start and continue fishing and boating. Awareness is generated through consumer marketing strategies such as advertising and public relations and through building partnerships to leverage RBFF’s awareness generating efforts. RBFF also works with stakeholders at a grassroots level to convert this consumer awareness into sustaining boating and fishing participation.
Some of their national programs are:
Take Me Fishing™ National Campaign
Passport to Fishing and Boating
National Fishing & Boating Week
RBFF joins the ranks of just a few other organizations that have received this prestigious honor throughout North America. For more information about RBFF, please visit www.rbff.org.
For more information about the Fresh Water Fishing Hall of Fame's international awards recognition program, please visit www.freshwater-fishing.org and click on Enshrinement/Induction (left navigation).