Press Releases

Study also explores motivations for participation and license purchase; identifies key conservation messaging

Smart & Effective New Tools Modernize and Simplify the Site Aimed at Increasing Participation in Recreational Fishing & Boating

Case studies showcasing programs now available for download

Online and social media strategies add to campaign’s impact

RBFF to Support Fishing License, Youth & Family Fishing and Boating Initiatives in Florida

States congregated in Dallas to Collaborate, Relate and Innovate to Redefine the Customer Experience

$20,000 Raised for Custom Video Production

2015 Program Reels in $1.6 Million for State Agencies and Conservation

New Partnership Provides Framework for Industrywide Angler Recruitment, Retention and Reactivation Programs

Study Identifies Opportunities for Improvement in Customer Service and Fishing License Sales at Fly Fishing Retail Stores

Foundation that Promotes Conservation through Boating & Fishing Participation Welcomes New Boating, Fishing and State Agency Expertise to its Board

2015 Special Report on Fishing offers detailed information on participation by gender, age, ethnicity, income, education and geographic region

The Georgia Wildlife Resources Division, Nebraska Game and Parks Commission and Vermont Fish & Wildlife Department are the first recipients of new grants program to recruit, retain and reactivate anglers and boaters

All Are Encouraged to Get On The Water and Land Their #FirstCatch During National Fishing and Boating Week, June 6 – 14

Accessible and easy-to-use fishing tackle, educational how-to information, and local resources offer simple way to get involved

#FirstCatchSweeps Offers Chance to Win Boat Package via Social Media Sweepstakes

State Fishing License and Boat Registration Marketing Programs Launch April 1

Fishing Industry's First Hispanic Outreach Campaign Honored in Travel & Leisure Category

Contribution recognizes importance of increasing awareness of fishing and boating among vital audience

Take Me Fishing™ launches 2015 America's Top Family Fishing and Boating Spots Sweepstakes, offering a chance to win a family trip to Orlando, FL

Fund aims to increase participation in fishing and boating among Hispanic community

Boating research explores Hispanics’ attitudes and motivations, challenges and barriers to boating; Maps out key elements in the path to purchase a boat

VamosAPescar.org Honored in Family, Leisure and Non-Profit Categories

States converged in Atlanta to discuss customer engagement, marketing and ways to better communicate with anglers and boaters

VamosAPescar.org Honored for Creativity in Website Design and Mobile Marketing

Study Identifies Opportunities for Improvement in Customer Service and Fishing License Sales at Boating & Fishing Retail Stores

VamosAPescar.org Honored for Excellence in General and Mobile Website Categories

RBFF to discuss ways to engage new and underserved audiences in recreational boating and fishing

Bi-lingual documentary produced in partnership with Discover Boating highlights how boating & fishing connects families

Foundation that Promotes Conservation through Boating & Fishing Participation Welcomes New State Agency Board Member

2014 Special Report on Fishing Shows Increased Participation among Women, Youth & Hispanics

RBFF Earns 2014 Gold Award in the Promotional Publications Category

Donation recognizes importance of increasing awareness of fishing and boating among vital audience

“Color-a-Fish” book is designed to educate kids about different fish through a fun hands-on approach

Top 100 list released to encourage Americans to get out on the water during National Fishing and Boating Week, June 1-8, 2014

Efforts to engage Hispanic Audience in Fishing and Boating Launch with Microsite VamosAPescar.org and Targeted Ad Campaign

State Fishing License and Boat Registration Marketing Programs Launching in April

TakeMeFishing.org Connects Children and Families with Nature through its Sponsorship of the Fun Educational Fishing and Boating Experiences at Walt Disney World Resort

Foundation that Promotes Conservation through Boating & Fishing Participation Elects New Board of Directors Members

America’s Top Family Fishing and Boating Spots Sweepstakes Launches; Offers Chance to Win Family Fishing Package

45 state agencies converge in Phoenix to discuss customer engagement, marketing and communicating with anglers and boaters

2013 Programs Reel in $6.3 Million for State Agencies and Conservation

Foundation Names Pilot States for Launch of Five-Year Plan to Engage the Hispanic Audience

TakeMeFishing.org Cites Ideal On-the-Water Conditions and Stress Relief as Benefits to Fishing & Boating in Autumn

New Survey Reveals Men's and Women's Preferences for Dating in the Great Outdoors

Key Findings Help Shape RBFF State Marketing Programs, Highlighting the Importance of Retention Efforts

Organization Created to Increase Participation in Boating and Fishing Highlights Key Successes

2013 Report on Fishing and Boating Participation Paints Optimistic Picture

Two Speakers to Offer Insights and Actions About Engaging the Hispanic Audience

Women and Youth Leading Growth for one of America’s Favorite Pastimes

Foundation Partners with Marketing Firm Lopez Negrete, Seizing Opportunity to Engage Growing Hispanic Audience

Foundation focused on increasing participation in fishing and boating to engage stakeholder partners and cultivate consumer content at show

Foundation that Promotes Boating & Fishing Participation Welcomes New Expertise from Fields of Publishing, National Wildlife Management, and State Management

Take Me Fishing Encourages Families and Friends to Turn Summer Stay-Cations into Bay-Cations

State Fishing License and Boat Registration Marketing Programs Launch in April

New Report Assesses the Current State License Purchase Process Online; White Paper Offers Specific Recommendations for Optimizing the Customer Experience

Team USA takes 4th at the 2013 World Ice Fishing Championship

Take Me Fishing™ to support Team USA and provide go-to resource for ice fishing

New Data Revealed at Workshop Shows States who Partner with RBFF See Higher Fishing Participation Rates

Take Me Fishing Awards Available to 10 Community-Based Youth-Led Projects

Fifth Annual Program Reels in $4.8 Million for State Agencies and Conservation

International Academy of the Visual Arts gives high honors to the TakeMeFishing.org website, mobile website and Fishington online community

Take Me Fishing™ Shows the Edge Fishing and Boating Have Over Other Popular Activities

Take Me Fishing™ Encourages Families & Friends to Consider Fishing and Boating This Fall

New Boating, Fishing & Aquatic Conservation Resources Available to Middle School Students; New Family Materials Available in Spanish

Take Me Fishing Website and Mobile Site Recognized for Design and Ease of Use

Foundation that Promotes Conservation through Boating & Fishing Participation Welcomes New Boating Industry Board Member

RBFF Marketing Program Results in More Than $1.16 Million in Boat Registration Revenue

Will Hold Press Conference Call During Four-State Midwest Swing on Economic Benefits of Conservation and Outdoor Recreation

Facebook Fans Select Favorite Places to Boat and Fish During Nature's Waterpark Showdown

New Study Shows Women Driving Growth; Younger Families Getting On Board

Dismiss the stress with boating and fishing

Foundation charged with increasing participation in fishing and boating to showcase digital innovations, develop partnerships at show

Special report reveals decrease in participation churn rate for first time in years

Thousands of Kids across the Nation to Benefit from Boating, Fishing & Conservation Programs

Website, Mobile Assets, Online Community Receive Gold Awards of Excellence

Nature’s Waterpark Showdown Launches During National Fishing & Boating Week;

RBFF’s Take Me Fishing™ Campaign Encourages Participation, Offers Resources

Foundation that Promotes Conservation through Boating & Fishing Participation Welcomes New Boating Industry Board Member

Lapsed Boaters Added To Successful Direct Mail Marketing Program

Take Me Fishing™, Sierra Club Water Sentinels, Military Fish & Wildlife Association, and Zebco

TakeMeFishing.org Mobile Site in Top 15% of Nearly 10,000 Entries

TakeMeFishing.org Earns Award for Excellence in Communications

New ad campaign aims to ramp up participation in boating and fishing

Foundation that Promotes Conservation through Boating & Fishing Participation Elects New Board of Directors Members

Offer promoted in partnership with TakeMeFishing.org

New public service announcements use humor to drive home the importance of fishing licenses and boat registrations in protecting America’s waterways

$25,000 awarded to innovative projects that connect youth with fishing opportunities

Campaign continues to achieve high levels of brand awareness and advertising effectiveness

45 state agencies converge in Phoenix to discuss integrated marketing efforts to increase fishing license sales

New survey reveals visitors’ high satisfaction with website and positive impact on boating and fishing behaviors

Creative excellence earns the website two silver awards from the International Academy of the Visual Arts

Partnership also supports RBFF mission to increase participation and support aquatic conservation

Take Me Fishing™, Sierra Club Water Sentinels, Military Fish & Wildlife Association, and Zebco Distribute Rods & Reels to Military Families at 90 Installations in 30 States

Youth-Focused Boating, Fishing and Conservation Organizations Encouraged to Apply

International Academy of the Visual Arts honors TakeMeFishing.org, its mobile website and its Fishington online community