To be honored by PRSA and ASAE is a true testament to the perseverance, passion, and proficiency of our teams.
ALEXANDRIA, VA (May 13, 2021) – Get on Board, the Recreational Boating & Fishing Foundation (RBFF) and National Marine Manufacturers Association (NMMA) campaign to grow fishing and boating, has received an Award of Commendation from the Public Relations Society of America (PRSA) at the 2021 Bronze Anvil Awards and a Merit Award from the American Society of Association Executives (ASAE) Gold Circle Awards.
PRSA's Bronze Anvil Awards honor the best public relations tactics that contribute to the success of overall campaigns. In the category of Media Relations for Nonprofit Organizations, the Get On Board campaign was joined by the Home Depot Foundation and the American Heart Association.
The Gold Circle Awards recognize excellence, innovation, and achievement in association/nonprofit marketing and communications. Get on Board was one of three campaigns to receive a Merit Award in the Media/Public Relations Campaign category.
“When the pandemic hit, our team had to quickly pivot and adjust our campaign and PR strategy for 2020,” said RBFF Senior Vice President of Marketing & Communications, Stephanie Vatalaro. “Working in partnership with NMMA and its Discover Boating campaign, we made it happen! And to be honored by PRSA and ASAE is a true testament to the perseverance, passion, and proficiency of our teams.”
Earlier this year, the Get on Board campaign was also nominated for the National PRWeek US Award, established as the communications industry's highest accolade, in the category of Best in Arts, Entertainment, Sports & Media.
About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase recreational angling and boating participation, thereby protecting and restoring the nation's aquatic natural resources. RBFF's 60 in 60 effort strives to attract 60 million anglers to the sport by the end of 2021. To help recruit, retain and reactivate participants, RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to build awareness of boating, fishing, and conservation and educate people about the benefits of participation. The campaign websites feature how-to-videos and an interactive state-by-state map that allows visitors to find local boating and fishing spots, helping boaters and anglers of all ages and experience levels learn, plan, and equip for a successful day on the water. RBFF also offers its industry stakeholders many tools, including a Fishing License & Boat Registration Plugin to connect their customers with the information they need in just one click. An embeddable Places to Fish & Boat Map help customers discover places to fish and boat near them.