Press Releases

Shakespeare Partners with Take Me Fishing to Offer Rebate
Offer promoted in partnership with

COLUMBIA, S.C. (March 7, 2012) – Shakespeare® and Take Me Fishing™ have once again partnered to promote fishing among youth, adults and families. Anglers that purchase $40 or more of Shakespeare kits* or combos* and also purchase a 2012 fishing license can submit their claim form and receive $10 dollars back. This marks the 3rd year for the partnership.

Take Me Fishing, the national campaign of the Recreational Boating & Fishing Foundation (RBFF), was created to increase participation in recreational fishing and boating, while ensuring public support for aquatic resource conservation. Through their partnerships with state fish and wildlife agencies, Take Me Fishing has devised easy plans and programs to garner support for its campaign and the Shakespeare promotion in each state.

“Developing the future of our youth anglers is necessary,” said John Doerr, president and CEO Shakespeare. “Partnering to promote and RBFF achieves our goal to grow the sport of fishing, as well as retain anglers. Offering cash back is a great tool to save anglers money in the long run. We are excited to partake in this great offer.”

The promotion will kick off just in time for the spring fishing season beginning March 1, 2012 and expires August 31, 2012. Anglers who purchase their 2012 licenses prior to the launch of the promotion are still eligible to receive $10 back, as long as they purchase the required Shakespeare products within the promotion timeframe.

Take Me Fishing, the boating and fishing communities’ award-winning national campaign, helps boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign Web site,, features tips and how-to’s and an interactive state-by-state map that allows visitors to find the perfect boating and fishing spot by interest.  It also contains information on how to obtain a fishing license and tools to enhance visitors’ experience on the water.

“We’re pleased to promote this great offer from Shakespeare, which gives anglers a chance to get money back on new gear just by purchasing their fishing license,” said RBFF President and CEO Frank Peterson. “We hope to maximize the promotion by working with our state agency partners, who conduct critical conservation projects with the money generated from fishing license sales.”

Shakespeare introduced the Catch More Fish series of complete fishing combinations in 2010, giving anglers an all-in-one option to increase productivity on the water. These all-inclusive and affordable fishing kits include Shakespeare rods and reels, Stren® line and Berkley® baits; everything the average angler needs to catch more fish.  More importantly, the Catch More Fish combinations take the guess work out of buying fishing equipment as each combination is matched to a specific species of fish or type of fishing. 
For more information about Shakespeare go to and to learn more about Take Me Fishing go to

*Must purchase 2 or more Shakespeare items with a combined retail value of $40 or more.  Shakespeare Ugly Stik kits or combos are not included in this promotion.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit

About RBFF
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.