With just 130 days till Summer, the RBFF team is hard at work prepping the media for stories positioning fishing and boating as the go-to activities for summer fun. This week, RBFF participated in a series of virtual deskside visits which provided a forum for RBFF to make one-on-one connections with reporters from more than 20 national consumer media outlets including The Today Show, People Magazine, Parents Magazine and more.
“We’re taking a creative approach to overcoming the challenges of establishing new relationships with reporters during COVID-19,” said RBFF SVP of Marketing and Communications Stephanie Vatalaro. “These meetings allow us to really connect with top-tier media outlets and plant the seeds for earned media coverage leading up to the spring and summer fishing & boating season.”
For more information on RBFF’s media relations outreach, contact PR & Communications Senior Manager Bruna Carincotte at firstname.lastname@example.org.