With just 130 days till Summer, the RBFF team is hard at work prepping the media for stories positioning fishing and boating as the go-to activities for summer fun. This week, RBFF participated in a series of virtual deskside visits which provided a forum for RBFF to make one-on-one connections with reporters from more than 20 national consumer media outlets including The Today Show, People Magazine, Parents Magazine and more.
Through the video chats, RBFF shared information about the recent surge in participation, the benefits of participating in fishing and boating and the resources available on TakeMeFishing.org.
“We’re taking a creative approach to overcoming the challenges of establishing new relationships with reporters during COVID-19,” said RBFF SVP of Marketing and Communications Stephanie Vatalaro. “These meetings allow us to really connect with top-tier media outlets and plant the seeds for earned media coverage leading up to the spring and summer fishing & boating season.”
For more information on RBFF’s media relations outreach, contact PR & Communications Senior Manager Bruna Carincotte at email@example.com.