ALEXANDRIA, VA (November 15, 2011) – The Recreational Boating & Fishing Foundation (RBFF) today announced a new partnership with TightLinz, (TLZ) LLC to promote private early access to select sales events for boaters and anglers involved with the organization’s programs. TLZ is also supporting the partnership by donating a percentage of all sales to RBFF to help advance its mission to increase participation in the sport.
“We’re pleased to be working with TightLinz to make it easier and more enjoyable for boaters and anglers to gear up and get out on the water,” said RBFF President and CEO Frank Peterson. “This partnership benefits our existing programs, and helps support our ongoing efforts to engage more people in boating and fishing, and aquatic resource conservation.”
TLZ is a private online community that offers all U.S. anglers (salt, fresh and fly) access to core fishing brands at discounted prices. Founded in 2011 by seasoned outdoor and business executives, TLZ enables brands large and small to monetize inventory and cross market to discreet groups of end users.
“We believe strongly in the mission of RBFF and are proud to be able to concretely support the organization’s efforts to ensure the future of angling in the U.S.,” said TLZ Managing Partner Tuck Fauntleroy. “RBFF understands that our efforts in putting tackle, apparel and angling accessories in the hands of people who fish directly impacts the number of days fished in the US. The more deeply involved in fishing people become, the better stewards of our environment and sport they become. We all are working towards a long and vibrant future for the $45 billion U.S. fishing industry.”
RBFF will promote the TLZ discount opportunities to its nearly 300,000 Anglers’ Legacy Ambassadors and 100,000+ members of its Fishington online community on TakeMeFishing.org. RBFF community members will receive early access to sales and a special discount on their first purchase when they sign up through Take Me Fishing.
TakeMeFishing.org is the centerpiece of RBFF’s Take Me Fishing™ campaign, and is the premier destination website for boaters and anglers to learn, plan and equip for a day on the water. The site, which attracts four million visits annually, includes links to purchase state fishing licenses and boat registrations, as well as a comprehensive map that provides locations to boat and fish nationwide.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.