October 2014 – The Recreational Boating & Fishing Foundation (RBFF) announced its Vamos a Pescar campaign website was awarded two 2014 W3 Silver Awards by the Academy of Interactive and Visual Arts. VamosAPescar.org was honored for excellence in the General Website and Mobile Website categories. This year’s competition received more than 4,000 entries from organizations across the globe.
“We’re thrilled to receive these awards from W3,” said RBFF President and CEO Frank Peterson. “It’s great to see our efforts to engage the Hispanic community being recognized as we aim to grow participation in fishing and boating among all Americans, generating important funds for state conservation efforts.”
VamosAPescar.org hauled in two W3 awards; one in the Mobile Website category due to its use of responsive design format which allows it to be scalable to mobile devices and another in the General Website category. The General Website – Lifestyle award honors websites that feature special interests and lifestyle advice. The Mobile Website – Education award honors mobile websites that provide educational materials for individuals and families.
Launched in April 2014, VamosAPescar.org is a one-stop resource for Hispanic boaters and anglers to learn, plan and equip for a day on the water. The site is part of a larger campaign launched by RBFF to engage the rapidly growing Hispanic community in boating and fishing. In addition to VamosAPescar.org, the campaign also includes Spanish-language advertisements and experiential marketing. RBFF stakeholders are encouraged to utilize the free Spanish-language resources available in the Take Me Fishing Resource Center.
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning websites, marketing programs, and video work created for the web. A complete list of W³ Award Winners is available at www.w3award.com.