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While much of the country is coping with shutdowns and social distancing measures, more Americans are looking to fishing and boating to provide some normalcy in a challenging time.

When compared to this time last year, website sessions on TakeMeFishing.org are up 117%. An even better sign, our content is in demand, with a 350% increase in organic traffic, due in part to new content such as blogs and videos that are related to fishing and boating activities that can be done during the pandemic. In fact, videos on our Take Me Fishing YouTube channel have been viewed 20% more times this March.

All of this interest is coming with some real action, too. This past March, TakeMeFishing.org drove nearly 300% more referrals to state agency fishing license pages than in March of 2019. Not only are consumers digesting our content, but they’re looking to put it into practice.

And it’s not just us noticing this. Our friends at NMMA have seen a 30% increase in website visitors over this time last year, including bumps in visits from shared key audience segments like women and young adults.

With a healthy dose of nature being increasingly critical in these trying times, fishing and boating are uniquely positioned as a family-focused activity that is here to help us get through this pandemic and enrich our lives as we get back to our normal routines. Our promise is to continue to bring engaging content to the masses, making fishing and boating top-of-mind for millions of Americans.