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A total of 38 brands are now helping their customers get out on the water with the RBFF Fishing License & Boat Registration Website Plugin. In all, the tool has been used 313,114 times to make the fishing license purchase and boat registration process a bit less intimidating for consumers.

Premiered in late 2018, this free resource is easily embedded onto consumer-facing websites and has proven to be a hit with brands and customers alike.

Here are the top 5 brands by sessions:

• Outdoor Channel
• Farmers’ Almanac
• U.S. Fish and Wildlife Service
• Sea-Doo
• Animated Knots

“New research to be released this summer shows we need to do a better job of getting anglers licensed,” said RBFF President & CEO Frank Peterson. “This tool is the perfect way to help with that. We want every brand in our community to offer this resource to consumers. Will yours be next?”

Help get us closer to 60 in 60. Learn more about adding this tool to your website today!