Press Releases

New Take Me Fishing™ Campaign Invites Fishing Fans to Share #FirstCatch
#FirstCatchSweeps Offers Chance to Win Boat Package via Social Media Sweepstakes
#FirstCatchSweeps banner ad
#FirstCatchSweeps features a grand prize of an all-new Evinrude® E-TEC® G2™ 250 H.O. powered Ranger® Z521C Bass Boat
Take Me Fishing™ knows that there’s nothing quite like catching your first fish, and is making it their mission to give everyone their #FirstCatch, along with the ability to share it.

ALEXANDRIA, VA (April 13, 2015) – With fishing and boating season kicking off across the U.S., the Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign is spreading excitement for the sport with the launch of #FirstCatch. All year long, boaters and anglers throughout the U.S. are invited to share their first fishing memories – first of the day, first of the season or first of a lifetime – as a way for people to come together and celebrate the joys of fishing and boating. 
 
To solidify the launch of #FirstCatch, Take Me Fishing™ will give one fan of the sport a way to make getting out on the water even easier with a chance to win their very own boat! From now through May 25, fishing fans can post their #FirstCatch memories on Instagram and Twitter using #FirstCatchSweeps @Take_Me_Fishing. One lucky winner will receive an all-new Evinrude® E-TEC® G2™ 250 H.O. powered Ranger® Z521C Bass Boat.

“#FirstCatch provides a forum for a multi-generational and multicultural audience to share and engage with fellow outdoor enthusiasts,” said RBFF President & CEO Frank Peterson. “The hashtag campaign and sweepstakes encourages new participants to get out on the water, and provides a great reminder to avid anglers about why fishing such an enjoyable activity.”

Although the #FirstCatch memories shared don’t have to be fishing firsts, Take Me Fishing™ knows that there’s nothing quite like catching your first fish, and is making it their mission to give everyone their #FirstCatch, along with the ability to share it. The #FirstCatchSweeps comes to an end in late May, but RBFF is encouraging fans to continue sharing their firsts and engaging on social media using #FirstCatch all year long.

In addition to encouraging fans to participate in fishing and boating through the #FirstCatch initiative, the Take Me Fishing campaign also encourages outdoor enthusiasts to help conserve the nation’s waterways. Information on Take Me Fishing’s aquatic conservation efforts – along with tips on how anglers and boaters can help protect and conserve U.S. waterways – can be found on TakeMeFishing.org. For more information on #FirstCatch and #FirstCatchSweeps, visit TakeMeFishing.org/FirstCatch, check out the #FirstCatch video on YouTube and follow @Take_Me_Fishing on Twitter and Instagram.  

About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation's aquatic natural resources. RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to create awareness around boating, fishing and conservation, and educate people about the benefits of participation. Take Me Fishing and Vamos A Pescar help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign websites, TakeMeFishing.org, and VamosAPescar.org, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.

For further information: Stephanie Vatalaro, svatalaro@rbff.org, 703-778-5156

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