For women like Stephanie Vatalaro, SVP, Marketing & Communications for the Recreational Boating and Fishing Foundation (RBFF), who grew up boating and later made her career in the industry, boating is a way of life and she embraces initiatives like the RBFF’s “Take Me Fishing” that supports getting women and children out to fish and “rock the boat.”
Fishing has quickly become a popular outlet for everyday wellness during the pandemic, especially among younger and more diverse audiences.
The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign.
Lockdown drove a new, diverse generation of fishing fans out of their homes and onto the water. Now it’s time for marketers to hook into an old favorite pastime, according to new trend data.
The Recreational Boating & Fishing Foundation (RBFF) announced the 2021 grantees for its George H.W. Bush Vamos A Pescar™ Education Fund, the sixth round of grants since it launched in 2014. The funding will help 16 programs in eight states bring fishing and boating experiences and conservation education to Hispanic families.