In the News

There are lots of people at the Orlando Convention Center right now, attending ICAST 2021, the world’s largest sportfishing trade show. It’s the premier showcase for the latest innovations in fishing gear, accessories and apparel, and helps to drive recreational fishing sales. And sales are up, way up, and that’s no fish story.

King Keraun recently packed his bags (fishing gear included), and trekked the hills of Agoura, California to hit up Lake Malibu for a little relaxation on the water. With boating and fishing on the brain, the actor-comedian set out for a zen afternoon, dressed in his own custom Take Me Fishing x Brick & Woods capsule collection.

A new study from RBFF found first time fishing participants climbed to 4.4 million in 2020, a surge of 42 percent year-over-year. Like patterns seen in other outdoor activities, fishing reached new and diverse audiences as individuals picked up the sport as a remedy for COVID-19-related stress and anxiety.

During National Fishing & Boating Week, Board-Certified Psychiatrist Dr. Jessica Clemons completed a satellite media tour with over two dozen news outlets across the country resulting in 26 million impressions.

Stats bore out the appeal of the sport to beginning anglers: during the Covid-19 pandemic, fishing saw a 10% increase in participation by the end of 2020, according to RBFF. These newcomers tend to be young and diverse—a particularly desirable catch for most brands.