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  • Dec 21, 2023
    Soundings Trade Only

    Dave Chanda, President & CEO at RBFF talks about fishing and boating participation, the importance of women in the sport and what can the industry do to address retention.

  • Dec 5, 2023

    Coaching and caring build confidence on the water. It fuels tenacity to keep trying, even in the face of adversity. In fact, recent data from the Recreational Boating & Fishing Foundation found that almost half of active female anglers say that fishing teaches them patience and helps to develop their confidence. I’m proof.

  • Dec 4, 2023
    Soundings Trade Only

    The Recreational Boating & Fishing Foundation produces programs aimed at one thing: increasing participation in boating and fishing. Moreover, there is a volume of information and no-cost professionally produced resources available to all dealers through the RBFF.

  • Dec 1, 2023
    Soundings Trade Only

    With this information, the RBFF and its consumer brand, Take Me Fishing, created an integrated, consumer-facing marketing campaign: Find Your Best Self on the Water. It resonated well with women and men in testing. The campaign launched in May on different platforms across markets nationwide. It showed that women who fish are happier and healthier.

  • Nov 30, 2023
    Soundings Trade Only

    Similarly, it’s more important than ever that the Discover Boating outreach and the national “Take Me Fishing” campaigns of the Recreational Boating & Fishing Foundation continue to produce materials that dealers can use to feature the benefits of family boating. And dealers should use them. It’s a route to continued growth and profits.