Blog

Each Friday during Women’s History Month we’re featuring three WaveMakers on RBFF’s staff and asking them a few questions about their fishing and boating experiences and insights on female...

In order to retain newcomers to fishing and boating and also to keep recruiting new audiences to the sport, the fishing and boating community need to actively engage with their customers to share the benefits of participation, and provide tools for them to be their best on the water.

With just 130 days till Summer, the RBFF team is hard at work prepping the media for stories positioning fishing and boating as the go-to activities for summer fun. This week, RBFF participated in...

Americans from all walks of life discovered fishing & boating as ways to recreate responsibly during COVID-19. But how can the fishing and boating industry keep and engage this new audience in...

With the surge in new participants in 2020, it is essential to engage in retention efforts to ensure these newcomers stick with fishing and boating for years to come. RBFF and Discover Boating...