ALEXANDRIA, VA (June 14, 2011) – The Take Me Fishing™ campaign received two 2011 Bronze Anvil Awards of Commendation from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual tactic within a broader public relations program, the Recreational Boating & Fishing Foundation (RBFF) announced today. This recognition puts RBFF in an esteemed group of 2011 winners including AARP, Barnes & Noble, Disney Parks, General Motors, Hewlett Packard, Johnson & Johnson, Keep America Beautiful, Macy’s, March of Dimes, PepsiCo, Volkswagen and more.
RBFF was honored in the External Website category for TakeMeFishing.org, and in the Smartphone Application category for the Take Me Fishing Boat Ramp App. Both were recognized at an awards ceremony held June 9 in New York City.
“We are thrilled to receive these awards,” said RBFF President and CEO Frank Peterson. “TakeMeFishing.org continues to successfully reach boaters and anglers with ‘how to’ and ‘where to’ information. And our new mobile resources are expanding the website’s reach, delivering information to boaters and anglers when they’re on-the-go.”
TakeMeFishing.org is a one-stop resource for boaters and anglers to learn, plan and equip for a day on the water, and has drawn more than 9.1 million unique visitors since it was re-launched in 2008. The Boat Ramp App and mobile version of the website were recently developed to further support the Take Me Fishing campaign’s goal to provide information to boaters and anglers whenever and wherever they need it.
The Bronze Anvil Award was created by PRSA in 1969 to recognize outstanding public relations tactics. This year’s competition drew a total of 717 entries. Of those, only 82 organizations were selected as Bronze Anvil Award of Commendation winners. Entries are judged by teams of PRSA members — and others who have specific category expertise — across the country.