The Recreational Boating & Fishing Foundation (RBFF) leadership has been on the road (and on the water!) showcasing Take Me Fishing’s Find Your Best Self on the Water campaign for influential audiences at several events nationwide while engaging with key players in supporting women in fishing and boating.
Industry manufacturer Volvo Penta invited RBFF to share its message at their media event in Cape Cod, Massachusetts, for a group of regional women influencers and writers. RBFF’s Senior Director of Marketing, Rachel Piacenza, presented the campaign and joined the group on a fishing and boating trip, developing relationships and sharing the joys and benefits of being on the water.
During the fishing and boating trip, the female media actively immersed themselves in critical factors highlighted in RBFF’s and IPSOS's research. They experienced the confidence and grit fishing offers. A few days later, Piacenza was also invited to speak and participate at the Outdoor Media Summit in Boise, ID, engaging and talking to a select group of outdoor writers and content creators. Once more, RBFF had the opportunity to showcase its Find Your Best Self on The Water campaign to YouTubers, podcasters, writers, and creators, sharing their experiences and best practices within the group.
The event’s one-per-organization policy allowed attendees to engage with everyone present, providing more significant opportunities to create new relationships and potential partners in sharing the joys of fishing and boating with critical audiences in our industry. Piacenza had a chance to meet one-on-one with key media contacts and influencer partners. They discussed research insights and dug deep into RBFF’s efforts to recruit more women for recreational fishing and boating.
RBFF’s attendance and active participation at these relevant events provided exceptional opportunities to grow current partnerships and build new ones. The intimate setting of the Outdoor Media Summit facilitated genuine connections and meaningful networking, while the Volvo Penta familiarization event provided first-hand experience with lasting impacts. RBFF’s thoughtful engagement with industry stakeholders and leaders will continue to be a priority in growing awareness of RBFF’s and the Take Me Fishing™ brand women’s campaign, efforts, and initiatives to support increased participation in recreational boating and fishing.