According to the latest U.S. Census Bureau report, for the first time in history, the white population has decreased and our country is seeing “unprecedented multiracial growth.” If that doesn’t blast you like an air horn in close range, consider this:
You see the opportunity? To build a pipeline of participants, we must start engaging younger, more multicultural audiences now. This is not about stopping what you’re doing today. It’s about creating new programs and initiatives that chart the course to future success. And that should include outreach to the emerging U.S. majority populations.
Imagine a young, multicultural family who is new to fishing and boating decides to visit your tackle shop or boat dealership to get more info or get started. Is your business ready to support them? Do you know what they need? New audiences do have different needs and expectations than the traditional customer. And there are some simple yet effective things you can do to connect with them:
Over the last several years, RBFF has been priming the pump, reaching out to diverse new audiences to increase awareness of fishing and boating and inspire participation. This year’s Get On Board campaign featured some of our most successful multicultural outreach to date:
I grew up in a fishing and boating family, and I hold a tremendous appreciation for my mentors - my grandfather and father – and for all those who built the industry as we know it today. I understand why many companies focus their sales strategies on the retention of existing customers and equipment upgrades. But someday in the not-too-distant future, you’re going to have to make a change. So why not plant the seed now?
Do it for the long-term success of your business, the health of the fishing and boating industries overall, and the aquatic conservation programs that rely on it.