Press Releases
This research will help us further understand how we can increase the number of female anglers in the sport and also improve their experiences to develop them into lifelong participants.
ALEXANDRIA, VA (January 11) – The Recreational Boating & Fishing Foundation (RBFF), alongside Colle McVoy and global market-research firm Ipsos, is hosting a webinar at 2 p.m. Eastern today to present critical insights from new research into female anglers, an audience essential for the sustained growth of fishing and boating. The webinar will first focus on why women should start fishing, including the mental and emotional benefits it provides, before diving deep into the barriers female anglers face and how the industry can dismantle them to increase retention.
“This research will help us further understand how we can increase the number of female anglers in the sport and also improve their experiences to develop them into lifelong participants,” said Rachel Piacenza, RBFF’s Senior Director of Marketing. “Born from these insights, Take Me Fishing's national consumer campaign will launch this Spring highlighting the mental benefits of fishing and the possibilities it provides, while RBFF works alongside our state and industry partners to develop programs to keep new anglers and boaters involved in the sport.”
To explore why women should start fishing and how the fishing and boating community can keep them, join today’s webinar at 2 p.m. Eastern. Register here.
