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Fishing participation is up! Nearly 50 million Americans went fishing in 2018, meaning more customers than ever for the fishing and boating industry. One key driver of that increase - emerging audiences like women, Hispanics and youth. 


RBFF is working hard to engage these groups through fun campaigns and events like Women Making Waves, Off the Hook and more.


Ready to get involved and spread the word of these great initiatives? Check out the details below:


  • Research & Reports - including the Special Report on Fishing, Insights on High School Fishing Clubs, and a study on the link between conservation and license sales.
  • 60 in 60 - RBFF's push to reach 60 million yearly fishing participants in 60 months, by 2021. Utilize these free resources to help us achieve this goal, and bring in new customers for your own organization along the way.
  • Women Making Waves - nearly 44% of new fishing participants are female, yet only 19% see themselves represented in the sport. We are working to change that with our Women Making Waves campaign, seen in publications like ESPN the Magazine, Outside, and across the web. More than that, though. We are activating the next generation of female leaders in the industry through meet-ups and a social media influencer program.
  • Off the Hook - this free pop-up fishing experience is travelling the country, stopping in major metropolitan areas to bring newcomers to the water. Early reports show this is a huge success. Hitch your brand to this exciting program as we expand in 2020.
  • Fishing License & Boat Registration Website Plugin - this free tool allows any brand with a consumer-facing website to bring fishing license and boat registration information directly to their customers. The license and registration process can be the most intimidating aspect of participation, and not having a fishing license has been cited as a major barrier. Let's work together to break down barriers and increase license sales.


Want to continue the dialogue after ICAST? Contact David Rodgers (, 703-253-7268)