RBFF leverages partnerships to extend the reach of its Take Me Fishing campaign, and in its’ third year working with West Marine, it rallied around two key research insights to increase participation:
In April, RBFF and West Marine drove customers into four West Marine stores to hear from Take Me Fishing’s Wave Makers on topics of local interest. The four events, which were also broadcast live on social media, promoted fishing to a primarily boating audience, highlighted female anglers and the knowledge of our Wave Makers Ambassadors, and provided an opportunity for content creation for Take Me Fishing’s website and social channels.
Four Wave Makers presented in four West Marine stores each Wednesday in April.
The events were promoted heavily by both West Marine and RBFF via traditional media outlets, social media channels, and email. RBFF promoted the series on its consumer and stakeholder social media and via trade PR. All together the events generated:
Activating around the country created hyper-local content to be shared with both the Take Me Fishing and West Marine audiences, and generated high-quality content in each location to use on TakeMeFishing.org and our social media channels for the months to come.
If you are interested in exploring partnership opportunities, please contact RBFF Director of Partnerships & Development Rachel Auslander at firstname.lastname@example.org.