ALEXANDRIA, VA (April 9, 2009) – New boating content debuted today on the Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign Web site. New features including an interactive ‘Boat Explorer’ tool, glossary, navigation and trip planning resources are now available on TakeMeFishing.org, the most comprehensive boating and fishing Web site available nationwide.
“In an effort to continually improve the content on the site and keep it relevant and engaging for visitors, we added some new interactive features,” said RBFF President and CEO Frank Peterson. “Take Me Fishing is about capturing the excitement and the memories associated with boating and fishing and we want to inspire visitors to take action and help preserve the legacy of the sport for future generations.”
A recent survey of TakeMeFishing.org visitors found that satisfaction and overall impressions of the site were rated above-average across all categories. The percentage of overall traffic visiting the boating section has increased 37 percent in the past year.
“Working with our boating stakeholders, we were able to make some valuable additions to the boating content that already existed on the site,” said RBFF Online Strategies Manager Maria Knight. “We’re hopeful that the new, dynamic content will help us improve our site traffic overall.”
Enhanced boating content on the site includes:
TakeMeFishing.org received 2.4 million unique visitors in the last year – up 129 percent from the same time last year and 243 percent from 2007. The site was re-launched in April 2008 following a major re-design to improve navigation, enhance usability and generate greater appeal across a broader range of audiences. A new social network, Fishington – The Fishing & Boating Capital of the Internet, was incorporated in October 2008. The online community, which allows boaters and anglers to share tips, join groups and swap stories, currently hosts more than 6,100 members.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.