CHICAGO, November 5, 2007 – On Tuesday, the industry’s Grow Boating Initiative (GBI) will introduce one of its most creative and informative tools engineered to date, designed to keep stakeholders abreast of the latest news stemming from all program areas of Grow Boating.
Grow Boating Television (GBTV) is a unique new series of brief video news clips that will be sent directly to industry stakeholders via regular e-mails, providing them with timely updates on the Discover Boating integrated marketing campaign, Dealership and Product Certification and Water Access efforts. Designed like typical television news segments, GBTV episodes will be included as a link in the NMMA e-newsletter, Currents, as well as posted and archived on GrowBoating.org, NMMA.org and several other industry websites.
“We’re constantly seeking ways to better communicate the continuous stream of Grow Boating activity to stakeholders and as a result developed the concept for Grow Boating Television,” says Thom Dammrich, president of the National Marine Manufacturers Association (NMMA) and Grow Boating Inc. “Grow Boating is the biggest initiative our industry has ever undertaken, and therefore it’s critical for stakeholders to receive informative, digestible results as easily and quickly as possible. We realized we’d need to create a means of communicating that would deliver the facts but was also entertaining in order for stakeholders to find it useful.”
Stakeholders are encouraged to post links to the latest GBTV episodes on their respective news and company websites. Grow Boating can provide the necessary details, and the videos can easily be streamed off GrowBoating.org. Click here to watch this week’s preview episode.
For more information on how to bring GBTV to a desktop near you, contact Armida Markarova at (312) 946-6284; firstname.lastname@example.org.
The Grow Boating Initiative is an integrated effort among organizations with an interest in the recreational marine industry to promote the boating lifestyle and improve the boating experience. Comprised of a strategic set of programs focusing on all areas of boating including the national Discover Boating marketing campaign, water access, dealer and product certification and research, the Grow Boating Initiative is designed to increase participation in boating and improve sales of marine products and services.