DENVER, CO (September 15, 2008) – The Federation of Fly Fishers (FFF) is launching a national Pledge drive today to promote Anglers’ Legacy, a program from the Recreational Boating & Fishing Foundation (RBFF). The promotion, which kicks off at the Fly Fishing Retailer World Trade Expo in Denver, Colo., will encourage anglers to share their love of boating and fishing and introduce newcomers to the sport.
“We are thrilled that the Federation of Fly Fishers will be encouraging anglers to share the legacy of the sport with newcomers,” said RBFF President and CEO Frank Peterson. “Through their councils, affiliate clubs and events nationwide, the Federation will spread the Anglers’ Legacy message throughout the fly fishing community. This will bring us closer to our goal of 85,000 new Ambassadors this year and help us increase participation in boating and fishing.”
The Federation of Fly Fishers will offer a half-price membership ($15) with every Pledge, to all new Ambassadors (who are not currently FFF members) and the newcomers they take fishing. FFF will also leverage its publications, Web site and events to promote the Anglers’ Legacy Pledge drive.
“The Anglers’ Legacy Pledge aligns perfectly with FFF’s mission of education through the sport of fly fishing,” said FFF President and CEO R.P. “Pete” VanGytenbeek. “We’re pleased to be the first national fly fishing organization to participate in this important endeavor that promotes fishing, specifically fly fishing, to future generations.”
According to a 2007
of Ambassadors, most take more than four people a year fishing and also purchase 3.2 fishing licenses. To date, the Anglers’ Legacy program has signed on more than 65,000 Ambassadors nationwide.
“At 65,000 Pledges, this means the program has already generated as many as 115,000 new fishing licenses for states, adding significant additional funds to fish and wildlife management,” added Peterson.
Launched in May 2006, Anglers’ Legacy encourages avid anglers to share their passion for fishing and to visit AnglersLegacy.org where they're asked to "Take the Pledge" – promising to take at least one new person fishing each year.
Visit the Federation of Fly Fishers booth (#744) at the Fly Fishing Retailer World Trade Expo to learn more about Anglers’ Legacy and the Federation of Fly Fishers. To schedule an interview with FFF officials at the Expo, please contact Kay Jackson.
The Federation of Fly Fishers is a 43-year-old international non-profit organization dedicated to the betterment of the sport of fly fishing through conservation, restoration and education. The goal is to support fisheries conservation and educational programs for all fish and all waters. Based in Livingston, Montana, the FFF and its councils is the only organized advocate for fly fishers on a national and regional level. The organization has individual members as well as 300 local fly fishing clubs across the U.S. For further information, visit http://www.fedflyfishers.org/.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.