Press Releases

RBFF Releases Preliminary Results from State Direct Mail Marketing Program at AFWA

ALEXANDRIA, VA (September 3, 2008) – The Recreational Boating & Fishing Foundation (RBFF) today announced they will share preliminary results from the organization’s State Direct Mail Marketing Program at the Association of Fish & Wildlife Agencies (AFWA) Annual Meeting being held Sept. 7-12, 2008 in Saratoga Springs, N.Y.

“Since we introduced the Direct Mail Marketing Program last year at AFWA, we wanted to reveal the initial program results here this year,” said RBFF President & CEO Frank Peterson. “We are pleased with the overall response rate and licenses sold so far. And as the program expands to new state partners, we will continue to increase funds for critical management and conservation efforts.”

On Tues., Sept. 9 at an RBFF-hosted breakfast, Peterson and RBFF State Initiatives Director Stephanie Hussey will reveal the direct mail response rates from at least four participating states and update state agencies on the national lapsed angler recruitment and retention program. They will also discuss plans to sign on new state partners in the upcoming year.  

Launched in March 2008 with 30 state fish and wildlife agencies, RBFF’s Direct Mail Marketing Program aims to recruit and retain lapsed anglers and generate awareness of the connection between fishing license sales and conservation efforts. The Direct Mail Marketing Kit includes direct mail templates, instructions to implement a direct mail campaign and marketing assistance from RBFF.

All results from the State Direct Mail Marketing Program will be shared in future RBFF communications. If you’d like to set up a one-on-one meeting or interview at AFWA, e-mail Stephanie Hussey or call her at (703) 778-5152.

About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.

Heather Sieber