Press Releases

RBFF to Highlight Direct Mail Marketing Program at ACI Conference

ALEXANDRIA, VA (July 9, 2008) – The Recreational Boating & Fishing Foundation (RBFF) today announced they will attend this year’s Association for Conservation Information (ACI) Conference being held July 14 - 18, 2008 in Nashville, Tenn., to present the latest developments in its first nationwide Direct Mail Marketing Program that kicked off earlier this year.

RBFF developed the Direct Mail Marketing Program to increase fishing license sales and grow state funds for conservation and management programs. Beginning in March 2008, 30 state fish and wildlife agencies mailed postcards, letters and self-mailers to more than one million lapsed anglers across the country. RBFF Director of State Initiatives Stephanie Hussey will lead a roundtable discussion on Tues., July 15 from 1:30 p.m. - 5 p.m. to share successes, lessons learned and ideas to build on the program for next year. Participating states will also provide program highlights, including creative incentives and promotional efforts that are currently underway. 

“We hope to spread the word about the direct mail program and the impact it may have on state conservation funds,” said Hussey. “RBFF is also working to gain commitment from 10 new states to implement the program in 2009.”

This year’s ACI Conference includes a variety of keynote speakers, presentations and roundtable discussions. Visit ACI’s Web site for the full agenda. If you’d like to set up a meeting at the ACI Conference, e-mail Stephanie Hussey or call her at (703) 778-5152.

About ACI
ACI is a non-profit association of information and education professionals representing state, federal and Canadian agencies and private conservation organizations. Members play a major role in providing natural resource, environmental, wildlife and other information and education to the public.

About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.


Heather Sieber