Press Releases

New Take Me Fishing™ Marketing Guide Now Available
Promotes Boating and Fishing Outreach Initiatives

ALEXANDRIA, VA (July 2, 2008) –The Recreational Boating & Fishing Foundation (RBFF) today announced that their new Take Me Fishing Marketing Guide is available to help stakeholders promote boating and fishing outreach initiatives and leverage the national consumer campaign. The customizable marketing materials, which feature a “wood grain” background and icons for boating, fishing, family and conservation, were re-designed to incorporate the new look and feel of the national Take Me Fishing campaign and Web site. The materials are available free of charge and include broadcast, print and electronic templates which can be used throughout the year.

“We encourage all of our stakeholders to use our new marketing guide, an important resource to successfully market any type of boating or fishing initiative,” said RBFF President and CEO Frank Peterson. “Our goal is to energize more participants to boat and fish and introduce families to a lifetime of outdoor recreation – because we know that increasing participation in boating and fishing ultimately funds conservation projects through fishing license sales and the purchase of tackle and motorboat supplies.”

The Take Me Fishing campaign images are available as high resolution TIFF files for print-quality production or as low-resolution JPEGs for Web site use.

Guide materials include:

  • Customizable radio commercials
  • Newspaper and magazine ads
  • T-shirt templates
  • Web banner files
  • Posters and events banners
  • Outdoor billboards
  • Print PSAs

To request the new Take Me Fishing marketing materials, visit RBFF's Web site. CD’s will be available in August. Please e-mail with your name, phone number and organization to request a CD.

About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.


Heather Sieber