ALEXANDRIA, VA (October 15, 2009) – Visitors to the Take Me Fishing™ campaign Web site rate their overall experience and satisfaction at an all-time high, according to an annual survey being released today. The online survey of more than 1,000 site visitors revealed TakeMeFishing.org - the premier online destination for boaters and anglers to learn, plan and equip for a day on the water - also had a positive impact on visitors’ boating and fishing behaviors.
“This is great news because it shows our efforts to improve the site and enhance the user’s boating and fishing experience is making a difference,” said Recreational Boating & Fishing Foundation (RBFF) President and CEO Frank Peterson. “It also gives us valuable insight to boaters and anglers needs, which fuels our strategy to provide relevant and useful information that people of all ages and experience levels can use to enjoy a day on the water.”
ADDITIONAL KEY FINDINGS:
TakeMeFishing.org earned national recognition in 2009 with awards from the American Society of Association Executives (ASAE), the Public Relations Society of America (PRSA) and the Web Marketing Association. In addition, the site’s social network, Fishington – The Fishing & Boating Capital of the Internet, was recognized by the Webby Awards and the Web Marketing Association.
The survey of TakeMeFishing.org users was conducted in August 2009 by Brunner, Inc. An executive summary is available upon request. Please e-mail requests to RBFF Online Strategies Manager Maria Knight at firstname.lastname@example.org.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.