ALEXANDRIA, VA (October 28, 2010) – A new survey released today by the Recreational Boating & Fishing Foundation (RBFF) reveals that Anglers’ Legacy™ participants, called “Ambassadors,” introduce an average 68 percent more newcomers to the sport than non-Ambassadors. Ambassadors also spend on average $530 more annually than non-Ambassadors on boating and fishing related products, travel and services.
New this year, the survey queried current Ambassadors about their level of interest in receiving more information about conservation efforts and new products. The survey also explored the extent to which Ambassadors’ activities and views on aquatic stewardship were affected by the Gulf of Mexico oil spill.
“Once again, our Anglers’ Legacy Ambassadors have proven they are a powerful engine for building the next generation of boating and fishing enthusiasts,” said RBFF President and CEO Frank Peterson. “Ambassadors acted last year on the timely appeal of fishing as an affordable sport, introduced more people to it, and did their share to contribute to industry sales and conservation.”
KEY FINDINGS INCLUDE:
Anglers’ Legacy, a national mission from the Take Me Fishing™ campaign, asks avid boaters and anglers to take a Pledge to introduce at least one new person to the sport each year. Currently, there are more than 230,000 Ambassadors nationwide.
The survey was conducted by the independent research firm EurekaFacts, LLC in September 2010 with approximately 5,500 Ambassadors. The non-Ambassador sample was drawn from a national online survey panel and composed of 405 avid anglers who are not participants in the Anglers’ Legacy program. For an executive summary or more information, visit RBFF.org or call RBFF at (703) 519-0013.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.