ALEXANDRIA, VA (July 21, 2011) – The Recreational Boating & Fishing Foundation (RBFF) today announced that the Wyoming Game and Fish Department (WGFD) will participate in its State Fishing License Marketing Program aimed at increasing fishing license sales nationwide. More than 30 states currently participate in the initiative, which was developed by RBFF to increase participation in the sport and generate awareness of the connection between fishing license sales and conservation efforts.
“We’re pleased to be working with Wyoming to encourage anglers to get back out on the water,” said RBFF President and CEO Frank Peterson. “Our recruitment and retention programs with now more than 30 state agencies and our national Take Me Fishing™ campaign aims to increase fishing license sales which, ultimately, funds critical state conservation efforts.”
"Getting people out in the field to enjoy our wildlife resources is a top priority for the Wyoming Game and Fish Department," said WGFD Public Information Officer Eric Keszler. "Through this new marketing initiative, we hope to make more people aware of some of the fantastic fishing opportunities available in Wyoming. And we're confident that by teaming up with marketing experts at RBFF, this will be a successful campaign."
Launched in March 2008, the State Fishing License Marketing Program continues to integrate radio advertising and public relations support from RBFF to enhance the direct mail effort. In 2011, states also received e-mail marketing templates and tips for using social media.
To date, 33 state partners have sold nearly 840,000 fishing licenses through the State Fishing License Marketing Program. Last year, the program led to the sale of more than 290,900 fishing licenses and permits in 31 states. Based on these results, last year’s program also contributed to fish and wildlife management efforts with more than $5.7 million in gross program revenue.
A full list of participating states is available online.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.