I’m left with a lot to ponder following last week’s Boating Industry ELEVATE SUMMIT in Atlanta, GA. Thought-provoking and engaging presentations paired with long-overdue industry networking made for a fulfilling event. I was pleased to hear many discuss the importance of retaining our new “pandemic” participants…
But one thing was missing in my mind. Concrete examples of how, exactly, boating businesses are successfully retaining their new customers. I’m guessing most businesses running successful retention campaigns may not want to share the recipe to their “secret sauce,” but RBFF can help. We conducted a comprehensive, nationwide study of 2020’s new boaters and anglers that has actionable insights to help you get started.
These free, downloadable resources tell you what resonated with newcomers, and what need to keep coming back for more:
When you boil it down to basics, retention is just good, old-fashioned customer service. With millions of new boaters and anglers getting on board in 2020, what are you waiting for?