RBFF and its Get on Board Campaign this week was named one of the finalists for the PR Week Awards under the category “Best in Arts, Entertainment, Sports & Media.”
"We are competing with big brand names, such as Coors Light, Fender Musical Instruments, Frito-Lay, and Microsoft," said RBFF Sr. Manager of PR, Bruna Carincotte. "However, we are the only brand in the category with a campaign with messaging tied to the COVID-19 pandemic - Inspiring Americans to Leave Pandemic Stress in Their Wake – and the power of our narrative is promising."
For more than two decades, the PRWeek Awards has firmly been established as the communications industry's highest accolade. It celebrates the best of the best corporate, agency, nonprofit and education teams and the work they produced during the entry period.
A full list of finalists is available online. The virtual celebration night to announce the winners is on March 18, 2021.