Blog

In 2019, we worked to continue the trend of increasing fishing and boating participation with consumer campaigns, partnerships, events and more. Let’s take a look back at some of the highlights of a banner year:

• America’s anglers reached record-breaking diversity.
• #WomenMakingWaves really caught on. Really.
• Fishing participation reached nearly 50 million anglers, bringing us even closer to 60 in 60.
• Jessica Mendoza helped us kick off National Fishing & Boating Week.
• Hispanics and women headed to the water in record numbers.
• America got Off The Hook with Take Me Fishing.
• Consumers got on the water with the help of the Take Me Fishing skill on Amazon Alexa.
• Our Fishing License & Boat Registration Website Plugin gained serious industry support.
• We released three new reports, all independently pointing to an opportunity to better diversify our industry:
  • RBFF Marketing Segmentation Study.
  • Actionable Strategies for Angler R3.
  • Multicultural Marketing Research.
• Stories of Anglers showcased the broad range of personalities and backgrounds that are represented in fishing and boating.
• NOAA joined the effort to reach 60 in 60.
• The Boat Registration Reactivation Program brought 60,000 boats back to the water.

2019 was a strong year for fishing and boating, and for RBFF. But we aren’t done working hard every day to reach our 60 in 60 goal.

Do you have any accomplishments or great stories to share? Email David Rodgers or share it with us on Twitter.