Blog
Like most events over the past year, RBFF’s State Marketing Workshop, presented by Fishbrain, had to be held virtually due to the ongoing pandemic. Convince & Convert founder Jay Baer emceed the...
With just 130 days till Summer, the RBFF team is hard at work prepping the media for stories positioning fishing and boating as the go-to activities for summer fun. This week, RBFF participated in...
Americans from all walks of life discovered fishing & boating as ways to recreate responsibly during COVID-19. But how can the fishing and boating industry keep and engage this new audience in...
With the surge in new participants in 2020, it is essential to engage in retention efforts to ensure these newcomers stick with fishing and boating for years to come. RBFF and Discover Boating...
2020 was an extraordinary year for boating and fishing, with millions of new participants getting out on the water. This shift has resulted in younger and urban audiences seeking out activities...
