Blog

Like most events over the past year, RBFF’s State Marketing Workshop, presented by Fishbrain, had to be held virtually due to the ongoing pandemic. Convince & Convert founder Jay Baer emceed the...

Americans from all walks of life discovered fishing & boating as ways to recreate responsibly during COVID-19. But how can the fishing and boating industry keep and engage this new audience in...

With the surge in new participants in 2020, it is essential to engage in retention efforts to ensure these newcomers stick with fishing and boating for years to come. RBFF and Discover Boating...

Looking to capitalize on the influx of new anglers and boaters seen during the pandemic, RBFF’s 2021 State R3 Program Grants will focus on retention of these new participants. “Keeping this...

In this week’s Harris Poll Tracker, we look at the generational clashes with safety/facemasks and how the American Dream is still alive yet slightly reframed. Also, the value and partnership...