Blog

The conversations began at breakfast. As the final day of the RBFF State Marketing Workshop kicked off, agency officials from Texas to Florida to Louisiana and Montana grappled with a...

Just before 9:00 a.m. on Tuesday, Risha Grant stepped onto a podium in the Royal Sonesta hotel on the outskirts of Houston. Within seconds, the former collegiate basketball player, clad in a sleek...

Like most events over the past year, RBFF’s State Marketing Workshop, presented by Fishbrain, had to be held virtually due to the ongoing pandemic. Convince & Convert founder Jay Baer emceed the...

Americans from all walks of life discovered fishing & boating as ways to recreate responsibly during COVID-19. But how can the fishing and boating industry keep and engage this new audience in...

With the surge in new participants in 2020, it is essential to engage in retention efforts to ensure these newcomers stick with fishing and boating for years to come. RBFF and Discover Boating...