Press Releases

Eliminating Barriers, Improving Access, and Promoting Conservation

The three-day event brought together State Fish & Wildlife Agencies from across the country and industry guests to learn more about inclusiveness, retention, and marketing trends.

Nearly half a million dollars will fund efforts to increase fishing and boating participation

Grantees will provide Hispanic families with fishing and boating experiences and education

The donation will help the South Carolina Department of Natural Resources bring fishing experiences to urban areas across the state.

In a webinar, RBFF, Colle McVoy, and Ipsos will present research showing active female anglers are more confident, patient, and resilient yet still feel a lack of respect and community.

A new study from RBFF & Ipsos shows female anglers are more satisfied with their lives and have greater mental fortitude

Brad Loveless brings more than three decades of conservation and environmental management experience to the board

The integrated marketing campaign features safe boating content and consistent life jacket use

The Boat Registration Reactivation Program grossed $2.2 million in 2022

El 2022 Informe Special sobre datos de la pesca recreativa muestra un aumento del 4,5 % en la participación entre 2019 y 2021, y un aumento general de casi el 15 % desde 2015

2022 Special Report on Fishing data shows 4.5% increase in participation between 2019 and 2021, and almost 15% overall increase since 2015

RBFF and the Outdoor Foundation partnered to provide a comprehensive look at fishing participation in the U.S.

The fishing, boating and state agency leaders bring more than 150 years of combined experience and knowledge

Director of Public Relations & Communications recognized for her contribution to the growth of fishing and boating participation

Recruiting and retaining new anglers and boaters for the benefit of critical conservation programs remains primary focus

Recruiting and retaining new anglers and boaters for the benefit of critical conservation programs remains the primary focus during 20th anniversary celebration

Preliminary data from the 2022 Special Report on Fishing reveals a slight decline in 2021, posting gains over pre-pandemic levels and supporting a 6-year upward trend

The Seattle tour highlights the Washington Department of Fish & Wildlife's conservation efforts and includes a boat cruise sponsored by industry partners

The first-of-its-kind campaign's mission is to help keep new anglers on the water

Marketing Campaign Continues to Achieve High Marks for Awareness and Trial

Senior State Marketing Manager recognized as young professional leading the pack in recreational boating industry

America’s largest boating and fishing retailer to sponsor in-person and live-streamed events to promote accessibility and educate about the benefits of recreational boating and fishing

Over half a million dollars awarded in support for recruitment, retention and reactivation efforts

Recipients will bring educational fishing and boating experiences to Hispanic families

COVID-19 Pandemic Triggered High Demand of First-Time Boat Purchases in 2020

Under Peterson's Nearly 15 years of leadership, boating and fishing industries reached high-water marks through extensive recruitment, retention and reactivation efforts

Collaborative campaign generated 3.4 billion impressions

In celebration of Hispanic Heritage Month, donation will support programs aimed at Hispanic anglers and boaters

Chanda Will Work with RBFF Leadership to Increase Fishing & Boating Participation

The 2021 Boat Registration Reactivation Program resulted in nearly 40,000 registrations

DICK’S Sporting Goods and the Recreational Boating & Fishing Foundation Encourage Female Participation in Outdoor Activities

El aumento de la participación de mujeres, jóvenes, hispanos y afroamericanos respalda el nuevo récord

List recognizes 30 women who have made great contributions to the fishing and boating industry

2021 Special Report uncovers surge in female, youth, Hispanic, and African American participation

Surge in female, youth, Hispanic, and African American participation supports new record

La "siquiatra favorita de Internet" y líderes de opinión de las redes sociales unieron esfuerzos para promover los beneficios del bienestar en la naturaleza

'Internet's favorite psychiatrist' and social media influencers join effort to promote nature's wellness benefits

The second-year collaboration remains focused on recruiting and retaining newcomers this summer

PRSA and ASAE honor national fishing/boating outreach campaign

Preliminary data from 2021 Special Report on Fishing shows substantial growth in key segments

Programs will focus on retaining anglers and boaters after fishing license sales increased 11% in 2020

Get On Board 2021 will support the industry to retain new audiences and increase participation

Sponsorship builds upon success of Places to Fish & Boat Map, supports growth in fishing and boating

Grantees will bring fishing and boating experiences and education to Hispanic families

Connecticut official offers decades of conservation expertise to the board

El distanciamiento social y los beneficios en bienestar mental, propios de estas actividades, fueron factores que atrajeron a los estadounidenses

Americans were reeled in by the activities' built-in social distance and mental wellness benefits

Research supports strategies for the industry to engage with growing nontraditional audiences

Registration reminders in 14 states spurs thousands of registrations

Cifra récord de hispanoamericanos que practican la pesca motiva el otorgamiento de fondos destinados a iniciativas de conservación en todo el país

Record number of Hispanic Americans fishing motivates funding for conservation initiatives nationwide

Un nuevo informe del sector muestra un aumento entre los pescadores afroamericanos, hispanos y mujeres

New Industry Report Shows Increases Among African American, Hispanic and Female Anglers

Boating and fishing industry leaders bring expertise in push for 60 in 60

Funds received through the Association of Fish & Wildlife Agencies’ Multistate Conservation Grant Program

2020 Special Report on Fishing provides demographic insights, churn rate, perceptions of fishing and more

An online fishing license assessment was conducted to understand the current digital licensing landscape

List recognizes the women who are making great contributions to the success of the marine industry

Se lanza "Get On Board" para ayudar a los estadounidenses a encontrar la salud mental en el agua

"Get On Board" launches to help Americans find mental health on the water

Industry-wide effort to help Americans find the safe, restorative power of boating and fishing amid COVID-19

New games and activities help kids and families learn about fishing from the comfort of their own home

Most valued stakeholder programs and products, along with stakeholder trends and challenges identified

Industry-wide effort to shine a light on the safe, restorative power of boating and fishing as industry looks to rebuild post-COVID-19

Annual program recognizes leaders throughout the industry

Updates to Board of Directors include five new position changes and five new members

Programming to include social media influencers, panel discussions and remarks from RBFF leadership

Grantees will bring fishing and boating experiences and education to primarily Hispanic families

New research and industry trends driving Workshop theme

Findings reveal cultural differences between segments and ways to better engage these groups

Letters were sent to owners of boats with lapsed registrations in 19 states

New research provides key findings and recommendations for recruiting, retaining and reactivating (R3) anglers

The study reveals new insights into how inclusive messaging can welcome new audiences to the water

2019 Special Report on Fishing Reveals All-Time High Female and Hispanic Participation

The study analyzed fishing license data over a 25-year period in 12 states

La experiencia gratuita, lista para publicar en Instagram, visitará ciudades de los Estados Unidos durante todo el verano

Free, Instagram-ready experience will visit U.S. cities throughout the summer

Foundation that promotes fishing and boating adds more state agency expertise to its Board

While anglers and boaters are aware of conservation funding, it’s not a motivating factor

Key Influencers from Multiple Marine Industry Segments Tapped for Safe Boating Collaboration

New study confirms that RBFF’s relationship with Disney is capturing key audience segments and increasing brand awareness

Grantees in eight states will bring fishing and boating programs to Hispanic youth and families

The study, commissioned by the Recreational Boating & Fishing Foundation, B.A.S.S., FLW and the Student Angler Federation gives details on membership, economic impact and opportunities

The award, presented by the Marine Marketers of America honors RBFF for excellence in the Diversity Initiative category

Take Me Fishing™ brand will be showcased at Innovation Breakfast and throughout the show

Record attendance highlights state agency interest and engagement in R3